By Saskia Faulk,Jean-Claude Usunier
The unfold of HIV/AIDS impacts companies in all sectors, all industries and all international locations. for firms and businesses far and wide, the query isn't any longer even if to do so on HIV/AIDS yet which activities to take. Complete with a magnificent assortment of complex heritage and study on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects case reports of managers around the globe confronted with tough HIV/AIDS-related administration judgements. AIDS and Business will fascinate the common reader looking an knowing of the HIV/AIDS pandemic and to the complicated reader seeking to boost a extra refined figuring out of the effect of the disease.
The case experiences during this quantity, set in 9 nations, aspect the issues facing companies working in components the place HIV/AIDS occurrence is growing to be. the themes discussed include figuring out the position of social and cultural elements within the unfold of HIV, different businesses and associations struggling with the epidemic, designing an HIV communications crusade, HIV checking out, moral concerns, advertising ethics and CSR, condoms advertising, and designing an HIV place of work application. valuable as a source on HIV/AIDS and enterprise, a suite of case experiences, or a coaching instrument, this e-book includes a distinctive diversity of tools for learning to appreciate the epidemic, designed from a grounded and functional company perspective.
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AIDS and Business (Routledge Advances in Management and Business Studies) by Saskia Faulk,Jean-Claude Usunier