Download e-book for kindle: Abwanderungsverhalten von Spendern: Eine Analyse des by Beat Hunziker

By Beat Hunziker

Der Aufbau und die Pflege von Spenderbeziehungen werden zu zentralen Erfolgskriterien im Fundraising. Beat Hunziker identifiziert sechs Typen von Abwanderern und dadurch können gezielt Rückgewinnungs- und Bindungsmassnahmen ergriffen werden.

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Abwanderungsverhalten von Spendern: Eine Analyse des Abwanderungsprozesses und der Rückgewinnungsmöglichkeit (Marktorientiertes Nonprofit-Management) (German Edition) by Beat Hunziker


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